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Coach Mayo is here.
Is your menu match fit? Are you feeling fresh and ready for the HUGE footfall this summer? No stress if no  – Coach Mayo is here to help guide you through it with a playbook of recipes, flavour inspiration and Limited‑Time Offer ideas.

When the big game is on, pressure in the kitchen rises fast. Diners are looking for familiar favourites, bold flavours and food that delivers every time. That’s why having sauces you can rely on is key to keeping your menu performing when it matters most.

Why Hellmann’s Is Always First Name on the Team Sheet

Hellmann’s Real

Hellmann’s Real delivers a classic rich and creamy taste with a consistent texture across all your dips and sauces. Made with free‑range eggs it earns its place as the first name on the ingredients sheet.

It’s dependable, versatile, and trusted by chefs who need flavour consistency across every service.

Hellmann’s Professional

From exceptional 72‑hour stability in coleslaws to heat stability that locks in flavour when grilling, you can count on Hellmann’s Professional to perform when the going gets tough.

Built for professional kitchens, it’s designed to keep your menu strong, even during long services and high‑pressure match days.

Coach’s Winning Dips

Discover dips inspired by global flavours and Hellmann’s, using ingredients you already know and love.

 These aren’t complicated builds – just smart flavour combinations that turn familiar menu items into crowd‑pleasers.

Dips are made for sharing, and sharing is what match days are all about. With the right flavours and formats, they help drive spend, build excitement, and keep tables ordering another round.

Coach’s Recipe Playbook

I’m taking game‑day classics and turning them into world beaters, using global flavour inspiration that draws crowds of diners and gets them cheering.

The focus is simple:

• Familiar formats diners already love
• Global flavour twists that feel new and exciting
• Recipes that work in real kitchens, at real speed

Because great menus don’t need complicated tactics, they just need smart ones.

Score Big with Limited‑Time Offers

Having a Limited‑Time Offer (LTO) during this summer’s soccer games is like adding an extra player to your team and not getting in trouble for it. It’s basically a cheat code.

Diners are drawn to exclusivity and the chance to try something new for a short time. LTOs also give you the opportunity to test new menu items, extensions or flavours

Coach Mayo’s LTO Tactics

1. Make sure your LTO looks good
 Your LTO might sound great on paper, but once it’s out on the FOH pitch, it can fall apart. How it looks in POS is a key decision‑maker for diners – so pay attention to colour, texture and presentation.

2. Keep it simple
 No fancy tricks needed. Stick to the basics and use ingredients you already have in the kitchen. Simple dishes executed well always perform best.

3. Focus on value
 Make sure the price works for both you and the customer. Over‑expensive ingredients limit your margin and can put diners off. The sweet spot is value everyone’s happy with.

Coach Mayo Says

“You can’t spell ‘team’ without ‘mayo’. Okay you can. But emotionally? You can’t.”
 — Coach Mayo