The UK’s appetite for Mediterranean flavours isn’t just a passing summer fling; it’s a now full-blown love affair, enjoyed throughout the year and highly visible across both restaurant and retail settings.

And there’s no wonder that the Med is dominating this space given some of the current trends seen in the UK. There are endless stories shown across the media about consumers attitudes to ultra-processed foods, the importance of good fats, and maximising protein. All of these are actively changing consumers demands for products, with Lumina Intelligence reporting now ‘76% consumers buy food with added benefits’ ^[1].

Mediterranean countries also evoke strong feelings of holiday nostalgia, with ‘this appeal and the health halo of the Med diet helping to grow the appeal of Mediterranean cuisine’ as highlighted by thefoodpeople in their 2026-27 trends.^[2]

As the market leading Greek-Cypriot brand ^[3], YAMAS! is perfectly positioned to help you maximise these trends with a range of authentic and delicious products that consumers are demanding. And not forgetting the chefs, they all come in a range of convenient and ready to use formats, ideal for busy kitchens.

The All-Day Hero: Authentic Greek Yogurt

Gone are the days when Greek yogurt was tucked away in the breakfast-only corner. Modern consumers, who are increasingly conscious about their gut health, and see it as a 24/7 kitchen essential. Our YAMAS! Greek Yogurt is made using time-honoured methods, resulting in a thick, velvety texture that ‘Greek-style’ imitators simply can’t match.

• Protein Power: With the rise of high-protein diets, our yogurt fits perfectly into the ‘functional food’ trend with YAMAS! 10% fat Greek Yogurt offering a natural source of protein.
• The Ultimate Swap: It’s the healthy person’s secret weapon, acting as a lower-fat substitute for sour cream or heavy mayo in everything from tacos to potato salads.
• Culinary Flexibility: Whether it’s swirled into a morning bowl with honey or used as a cooling base for a spicy harissa chicken, it’s all-day staple that will keep people coming back for more.

The New Cream Cheese: YAMAS! Labneh

If you haven’t met Labneh yet, let us introduce you to your new best friend for modern menus. Labneh is essentially a ‘yogurt cheese’ strained until it reaches a luxuriously thick, spreadable consistency. In the Middle Eastern and Mediterranean, Labneh has always been celebrated, but is now becoming a star ingredient in the UK food scene.

Whether you’re looking to elevate your salads, add a zing to wraps, or simply want a delicious dip, Labneh is as versatile as it gets.

• The ‘Better-For-You’ Spread: It offers that indulgent, creamy hit people love in soft cheese but with a signature tang to elevate dishes to new heights.
• Modern Versatility: It’s as happy on a piece of sourdough toast as it is dolloped onto a roasted vegetable salad or used as a cooling sidekick to on-trend hot sauces like harissa and crispy chilli oils.
• Chef’s Secret: Foodservice operators love it because it’s stable, holds its shape, and adds an instant premium feel to any mezze board. Plus, it’s available in a convenient 900g resealable pot so it ready to go when chefs need it.

The Trendsetter: Whipped Feta

If social media has taught us anything over the last year, it’s that the UK is obsessed with Whipped Feta. We’ve taken our PDO Feta (crafted from sheep and goat’s milk) and expertly blended it with our Greek yogurt to create a product that is salty, tangy, and perfect for spreading, dolloping, and dipping!

Why it’s flying off the shelves:

• Convenience is King: Making whipped feta from scratch can be messy and time-consuming. We’ve done the hard work, providing a ready-to-go dip or spread that tastes like it came straight from a taverna.
• Vegetarian Staple: With more UK diners now looking at more flexitarian options, our Whipped Feta caters to all, providing a meat-free flavour bomb that elevates meals.
• The Ultimate Social Starter: It’s the perfect addition to the growing ‘grazing board’ trend, pairing beautifully with crunchy veg, warm pita, or even as a decadent topping for roast potatoes.

Why Trust YAMAS!?

At Team YAMAS!, we aren’t just another dairy brand. We’re passionate about the provenance of our products. We work closely with our farmers and dairies, ensuring we use authentic recipes, and we provide a level of quality that busy chefs, and conscious consumers trust. Our range is designed to be accessible, vibrant, and most importantly, delish.

To find out more about our range visit: www.yamasdairy.uk

[1] Lumina Intelligence Menu & Food Trends Report – December 2025

[2] TheFoodPeople Cuisines & Ingredients – Trend Predictions 2026/27

[3] YAMAS! is the number 1 Greek & Cypriot Dairy brand, worth £11.4m in retail sales value – Source: Latest 52 weeks for week ending 21/2/2026 Nielsen IQ retail measurement GB Tot Cov