Mother’s Day is a key date for hospitality businesses, offering a great opportunity to attract customers looking to treat their loved ones. For many, taking their mum out for a meal is the perfect way to show appreciation. With Mother’s Day fast approaching, understanding dining trends and customer behaviour from previous years can help businesses prepare effectively.

What We Learned from 2024

Last year saw significant engagement with Mother’s Day dining, with several key trends emerging:

Increased Wine Sales

According to The Morning Advertiser, wine sales in pubs surged by 48% compared to the previous year. Overall drink sales were also up 22% compared to the same day in 2023.

High Booking Rates

Research from GO Technology, in collaboration with CGA by NIQ and UKHospitality, found that 44% of Britons prefer to celebrate special occasions at hospitality venues, with Mother’s Day being the most popular.

Data from UK technology company Zonal confirmed this, showing that Mother’s Day was the most booked dining date in 2024. Interestingly, many customers made last-minute reservations, so even if a restaurant is not fully booked yet, there are still ways to fill tables.

Planning Strategies for Mother’s Day 2025

Looking at last year’s trends can help businesses make informed decisions about their offerings this year.

• Contact past customers: A personal invitation via email or direct message can encourage repeat bookings.
• Advance bookings only: Limiting walk-ins can help manage demand on this busy day.
• Pre-orders and deposits: This reduces waste, speeds up service, and minimises no-shows.
• Offer multiple sittings: Consider serving brunch, lunch, and afternoon tea to maximise revenue.
• Manage table turnover: Let guests know they have a two-hour slot and encourage them to move to the bar area after their meal with coffee or a small complimentary treat.

Mother’s Day 2025 Dining Trends

With the cost of living rising, many establishments are offering lower-priced fixed menus, with some starting at £14.99 for two courses and an average spend of around £27 per person. To compete while maintaining margins, businesses need to balance cost-effective dishes with appealing offerings.

Menu Ideas for Mother’s Day

Traditional Roast Sharing Platters

• A roast dinner is a firm favourite, and sharing platters work well for larger family groups.
• Use cost-effective yet popular sides like Yorkshire puddings and roast potatoes.
• Enhance presentation with colourful vegetables, roasted garlic bulbs, and fresh rosemary.
• Offer premium add-ons such as pigs in blankets, extra crackling, or cauliflower cheese.
• Provide a well-thought-out vegetarian option, such as cauliflower steaks with herb oil and crispy onions.
• Seasonal desserts like rhubarb crumble can be a cost-effective yet appealing choice.

Classic Afternoon Tea

• Afternoon tea is a cost-effective option, as many of the components can be prepared in advance.
• Buying in high-quality cakes and quiches from a trusted wholesale supplier can save time and reduce waste.
• Offer exclusive, limited-edition cakes designed for Mother’s Day.
• Use edible flowers and decorations to enhance presentation.

Creating the Perfect Atmosphere

A memorable dining experience is about more than just the food. Creating the right ambience can set a venue apart:

• Fresh flowers as table centrepieces.
• Soft lighting with candles or fairy lights.
• Photo opportunities with a dedicated backdrop.
• Live music or acoustic performances.
• Cooking or cocktail demonstrations as an added experience.
• Exceptional service, such as staff offering to take family photos.

Family-Friendly Offerings

Many families will dine out with young children, so consider:

• A kids’ activity corner with colouring books or simple crafts.
• Special children’s menus to cater to younger diners.

Promotions to Boost Bookings

• Mum eats free when dining with a certain number of paying guests.
• Loyalty rewards such as a discount voucher for future visits.
• Welcome drink such as prosecco or a custom Mother’s Day cocktail.
• Complimentary dessert for mums.
• Take-home gifts like a flower, chocolates, or a thank-you note.
• Partnerships with local businesses to offer pamper boxes or exclusive gifts.

Final Thoughts

Mother’s Day is a key date for hospitality businesses and a great opportunity to boost revenue while creating a special experience for customers. By learning from past trends and implementing creative strategies, restaurants can make the most of this occasion. Thoughtful planning, menu innovation, and attention to detail will ensure a successful and enjoyable day for both customers and staff.