This article has been produced and shared by Lutosa

More Than Just Taste: The Rise of Texture

In today’s foodservice landscape, diners expect more.

More quality.  More consistency.  More from every element on the plate.

It’s no longer just about flavour or portion size, it’s about the full experience.  How a dish looks, how it feels, and ultimately, how satisfying it is to eat.  And increasingly, when it comes to fries, that satisfaction comes down to one defining detail: crunch.

Texture has become a key driver in menu decisions, influencing not only how dishes are perceived, but how they’re remembered.  That audible crisp, the golden finish, the way a product holds its structure from first bite to last, these are the details that elevate a dish from average to exceptional.

And in a market where competition is high and expectations are even higher, those details matter more than ever.

A Shift Towards Quality-Led Choices

At the same time, consumer behaviour is shifting in a way that reinforces this focus on quality.  While cost remains a concern, diners are not simply trading down.  Recent insights show the proportion of people choosing cheaper alternatives has actually dropped from 51% to 44% over the last year, indicating a move towards more selective spending, prioritising quality where it has the greatest impact on the overall experience (Gosschalk, Hinchcliffe and Konn, 2025).

This shift is particularly relevant when it comes to core menu components.

The Ultra Crunchy Range

Enter the Ultra Crunchy range.

Positioned as a solution for operators who refuse to compromise on quality, our Ultra Crunchy range is designed to deliver superior performance where it counts.  Each chip is coated in a light gluten-free rice flour coating, creating a distinctively crisp texture that lasts, not just straight out of the fryer, but all the way to the table.

This extended hold time is what sets it apart.

Built for Performance in Busy Kitchens

In busy kitchens, particularly during peak service, maintaining consistency can be a challenge.  Products that lose their texture quickly can impact presentation, plate quality, and ultimately, the customer experience.  Lutosa Ultra Crunchy is engineered to hold its crunch for longer, ensuring that every dish leaves the kitchen exactly as intended.

Because when a side is as universally loved as chips, there’s nowhere to hide.

They’re one of the most ordered items across menus, and one of the most judged.  A perfectly executed chip enhances the entire plate, while a poor one can detract from even the best main.

For operators aiming to deliver a premium experience, getting this right is essential.

The Commercial Value of Quality

And that’s where investment in quality comes into play.

While premium products often come with a higher upfront cost, the value they deliver goes far beyond price per portion.  Consistency reduces waste.  Strong hold times improve service efficiency.  And a better end product enhances overall customer satisfaction, driving repeat visits and positive perception.

It’s not about spending more for the sake of it.  It’s about investing in products that perform.

Meeting Evolving Consumer Needs

The addition of a gluten-free rice flour coating also aligns with evolving dietary preferences.  As more consumers look for inclusive options without compromising on taste or texture, products that naturally meet these needs become even more valuable.

It’s a subtle but important advantage in a competitive market.

Why the Details Matter

Ultimately, the Ultra Crunchy range is designed for operators who understand that quality isn’t just about ingredients, it’s about execution.

It’s about delivering a product that looks as good as it tastes.  One that performs under pressure, holds its texture, and consistently meets the expectations of today’s diners.

Because while trends will continue to shift, one thing remains constant: people remember how food makes them feel and it’s this kind of detail that turns a good meal into a great one.

Gosschalk,  Hinchcliffe and Konn, (2025) Consumer Insights Tracker End of Year Report [Online]. Available at: https://science.food.gov.uk/article/140611-consumer-insights-tracker-end-of-year-report-insights-from-april-2024-to-march-2025