This article has been produced and shared by Premier Foods

Key calendar dates, such as Father’s Day, can be a real money-spinner for pubs and restaurants. Not only can pubs benefit in a profit boost on the day, but Father’s Day also offers a big opportunity to generate new regular business, by showcasing what your pub has to offer.

65% of consumers eat at restaurants or food outlets to “treat themselves”. Research highlights consumers’ drivers of “special”, “to celebrate”, and “for a treat” as key during special occasions and support the potential for publicans to drive higher spend, trade-up and trial around key trading dates, such as Father’s Day.

As well as breakfast, brunch and lunch on Father’s Day itself, consider if there is an opportunity to extend your service longer through the afternoon or to offer a dinner service. If you need to close the kitchen in the evening, look to offer bar snacks such as bowls of roast potatoes with dipping gravy. You could also look to host a quiz, film or comedy night to drive evening bookings and sales

51% of gravy lovers would pay extra for a bottomless supply of gravy[1]

39% of consumers have paid extra for gravy1.

[1] 1 Premier Foods independent research – Toluna Report, April 2023, 1066 consumers surveyed.