This article has been produced and shared by Lantmanen

In today’s competitive foodservice and wholesale landscape, standout products are essential to help operators drive value, differentiate menus, and create memorable eating experiences. That’s why the launch of the new Americana Gourmet Black & White Seeded Bun is perfectly timed to help wholesalers and their customers elevate their offering with minimal effort but maximum impact.

Designed to deliver on both visual appeal and performance, with a striking finish that immediately catches the eye. For wholesaler customers across QSR, pubs, restaurants, and fast-growing contemporary casual dining formats, it represents a powerful opportunity to upgrade the core burger proposition.

Burgers remain central to out-of-home dining occasions, with over 85% of consumers ordering a burger at least once a month* including 31.4% doing so weekly. This frequency underlines the scale of the opportunity for customers to upgrade even the most familiar menu staples.

Delivering Instant Impact

First impressions matter, and the Americana Gourmet Black & White Seeded Bun has been created with standout in mind. Featuring a soft texture and a golden glazed finish, the bun is topped with a distinctive mix of black and white sesame seeds that give it a gourmet, on-trend appearance.

This visual differentiation is key in today’s market, where consumers increasingly “eat with their eyes” with a seeded bun credited as a key visual indictor of quality*. Whether served in a premium burger chain or a local pub, the bun adds an immediate perception of quality and craftsmanship that can help operators command a higher price point and deliver an enhanced dining experience.

Built for performance

Instant visual impact must be matched with great functionality. The Americana Gourmet Black & White Seeded Bun is made using a traditional American sponge and dough method to give a distinctive flavour and texture (unique to Lantmännen Unibake UK) and supplied frozen, ensuring consistent quality, ease of storage, and reliable performance in busy kitchens.

For operators, this means less waste, better portion control, and a dependable product that delivers every time. For wholesalers, it means a product that is easy to stock, transport, and distribute across a wide customer base.

The bun is also perfectly suited for contemporary QSR, restaurants and pubs, aligning with the continued growth of premium burger menus and indulgent, flavour-led concepts. This versatility makes it a strong addition to any wholesale range, appealing to a broad spectrum of customers.

Premiumisation is driving consumer choice

One of the biggest trends shaping the out-of-home market is the ongoing premiumisation of everyday menu items. 88% of consumers consider ingredient quality important when ordering a burger out of home, with nearly half (48%) rating it as “very important”.

Burgers, in particular, have evolved from fast food staples into gourmet experiences, with operators seeking higher-quality ingredients that justify premium pricing.

Premium buns drive perceived value and during busy days of service, the bun can make or break the burger experience.

• 61% say the bun is just as important as the patty *
• 85% say a quality bun makes a burger feel more premium* 
• 71% say that a premium bun delivers better value* 
• 85% say they would pay more for it*

The Americana Gourmet Black & White Seeded Bun taps directly into this trend. Its distinctive seeded finish and premium look allow operators to upgrade their burger builds without overhauling their entire menu. With a simple bun swap, they can instantly enhance both the presentation and perceived value of their offer.

This is a clear opportunity: by stocking products that enable easy trade-up, you can drive incremental spend and margin growth.

Stand Out For The Crowd

In a crowded marketplace, differentiation is everything. Independent operators and chains alike are constantly searching for ways to stand out from competitors, attract new customers, and retain loyal ones.

The Americana Gourmet Black & White Seeded Bun delivers on all three fronts. Its unique black and white sesame topping helps burgers stand out from the crowd, creating a visual point of difference that can be leveraged on menus, social media, and in-store marketing.

Product Highlights

• WOW factor – Visual point of difference, glazed and colour contrasting seeds
• Quality Baked-In – Soft and robust (from our signature sponge & dough process), on-trend brioche style look and taste.
• Operationally Efficient – Pre-sliced, fully baked and supplied frozen to maximise efficiency and convenience and minimise wastage.
• Delivering Consistency – Produced using specially indented pans and trays to give a consistent shape and size.
• Suitable for All – Halal certified, suitable for vegans and conforms to 2024 FSA salt level guidelines.

By introducing this product into your range, you can unlock new opportunities whether that’s launching a premium burger menu, refreshing an existing offer, or simply adding a touch of innovation to core lines.

Now is the time to stock up and upgrade your bun range because sometimes, the simplest changes can deliver the biggest impact!