This article has been produced and shared by Juice Burst
Juice Burst is entering a new era with a complete redesign across its portfolio and the launch of Quench, a new fruit-based drink created for today’s refreshment occasions.
As younger consumers move away from traditional juice brands, there is growing demand for drinks that feel more natural, refreshing and relevant to modern lifestyles. Whilst much of the category still feels overly traditional or functional, Juice Burst is carving out a more contemporary space built around real fruit, simplicity and great taste.
The redesign spans the full range, from 1 litre bottles through to 500ml, 300ml and school-approved 330ml formats. The new identity is bolder, more modern and designed to stand out in busy retail and foodservice environments where quick decisions matter.
Importantly, the refreshed look makes Juice Burst’s core credentials easier to understand at a glance: real fruit, no added sugar and 1 of your 5 a day.
Alongside the redesign comes the launch of Juice Burst Quench; a new range developed to bring real fruit into lighter refreshment occasions.
Available in Tropical, Berry and Citrus flavours, Quench combines juice and water to create a lighter, more refreshing drinking experience whilst still delivering 1 of your 5 a day. Designed for all-day refreshment and hydration, it offers a more natural ready-to-drink alternative in a part of the soft drinks category often dominated by artificial products with limited nutritional value.
One of Juice Burst’s biggest strengths has always been the flexibility of the range. With multiple formats and a broad variety of flavours, the brand works across breakfast, lunch, meal deal, education and on-the-go occasions. The redesign strengthens this further by making the range easier to shop and more impactful on shelf.
With a refreshed identity and expanded occasions through Quench, Juice Burst is now better positioned than ever to support modern foodservice and retail environments with a drinks range that feels relevant, accessible and built for today’s consumer.
